When Bhopal Wasn't Ordering Online: The Untold Story Behind Lazeez Hakeem®️'s Digital Delivery Revolution

For Lazeez Hakeem®️, one of the biggest transformations in its journey did not begin with an app or a website. It began with a vision—to deliver great food across Bhopal long before online food ordering became a part of everyday life.

For years, Lazeez Hakeem®️ operated on traditional landline numbers ending with 181, 182 and 183. Those numbers had become a part of our family's legacy.

But as the business expanded, we wanted something more memorable—something that reflected professionalism and our growing ambition.

That is when we acquired the now well-known number:

It was more than just a telephone number. It represented a commitment to serve every corner of Bhopal through home delivery. Every call mattered. Every customer mattered.

As orders increased, maintaining customer records manually became almost impossible.

To solve this, we started using a customised version of Tally for delivery management.

• Customer Names
• Addresses
• Order History
• Delivery Preferences

Years before CRM software became common, we had already started building our own offline customer relationship system.

Around 2008, something unexpected happened.

One afternoon, while we were working inside our call centre, a representative from Foodpanda walked in.

At that time, online food ordering was almost unheard of in Bhopal. Most restaurants weren't even interested in listening to the idea.

Whether the customer ordered a single dish or a complete family meal, we wanted to serve them.

Impressed by our confidence and commitment, Foodpanda's Delhi office made us an extraordinary offer.

Lazeez Hakeem®️ would not be charged any commission.

By then, our offline customer database had already crossed 6,000 customers.

Growing demand required faster deliveries. Around 2012–2013, we expanded our kitchen network by establishing dedicated kitchens at 10 No. Market and Indrapuri.

• Prepare food from the nearest kitchen.
• Deliver faster.
• Serve fresher.

Managing multiple kitchens manually was becoming impossible. We needed technology that simply didn't exist.

Years before cloud POS systems became common, we had already built our own connected restaurant network.

Together, we built a complete digital ecosystem that included:

• Website
• Mobile Application
• Master Dashboard
• Online Order Management
• Customer Database
• Payment Gateway

As downloads crossed 10,000 users, infrastructure demands grew significantly. Yet we continued investing because digital transformation was not an expense.

Innovation has always been part of our journey. Not because technology was easy. But because serving our guests better has always been worth every challenge.